The Southern Region of the US has shown the biggest increase in sales, growing 15% during the course of the season compared to the same period last year with over 178 million gallons sold. In the Nielsen Retail Sales report, average year-over-year total Orange Juice sales increased 13 percent with over 439 million equivalent gallons sold. Recently, the Florida Citrus Commission directed the Department to build an ecommerce and digital program driving consumers to directly purchase Florida Orange Juice at retail.ĭeveloped and launched prior to the global pandemic, the consumer targeted campaign branded Florida Orange Juice as The Original Wellness Drink and concentrated on lapsed OJ buyers during Cold and Flu season with strong health and wellness messaging.Īs consumers shifted their behavior toward online shopping and focused on health and wellness in the early months of 2020, the FDOC ecommerce and digital campaign was already positioned to perform well. Well-known for its vitamin C and immune-supporting benefits, 100% orange juice is increasingly a beverage of choice among consumers today. Since 1935, the Florida Department of Citrus (FDOC) has delivered national marketing campaigns touting the nutritional benefits of Florida Orange Juice. Marisa Zansler, FDOC Director of Economic and Market Research and Economist for the Florida Citrus Commission.įlorida Orange Juice Is Making A Comeback
OJ-Most Popular Juice Data: 100% Orange Juice continues to be America’s favorite juice and sells more volume than any other fruit juice.OJ Volume Sales mid-July to mid-August at Pre-2017 LevelsĪccording to the Nielsen OJ Retail Sales report for the 4 week period ending August 14, 2021, volume sales of orange juice are at pre-2017 levels.
They are seeking out foods and beverages that provide key nutrients to support a healthier lifestyle…and consumers are choosing Florida Orange Juice to help. Health and wellness are at the forefront of consumers’ minds. Dollar sales fell 3.5% to $1.331.4 million, while unit sales tumbled 5.9% to 726.3 million.On breakfast tables across America, Florida Orange Juice is making a comeback.
But unit sales declined by 0.4% to 507.8 million.Īnd canned juices realized decreases in both dollar and unit sales. The news was not quite as rosy for the two smaller juice categories, meanwhile.Īseptic juices did see a 3.2% dollar sales increase (to $1,442.9 million). And Bai Cocofusion posted dollar and unit sales declines of 13.1% and 15.8%. Tampico’s dollar and unit sales decreased 17.9% and 17.3%, respectively. Only two brands saw steep dollar and unit sales declines. Welch’s realized an 18.1% dollar sales gain (and a unit sales increase of 9.3%), and V8 Splash posted a 17.9% dollar sales jump (and a 13.9% unit sales increase). Snapple saw dollar and unit sales gains of 19.7% and 9.4%, respectively. Snapple, Welch’s and V8 Splash also realized strong dollar sales growth. The brand saw a 24.0% gain in dollar sales and a 10.3% increase in unit sales. Leading the pack of top 10 brands here, dollar-sales-growth wise, was Arizona. Its dollar sales rose 2.3% to $2,331.1 million, but its unit sales fell 3.4% to 1,233.5 million. However, the largest shelf-stable bottled juice subcategory - shelf-stable bottled fruit drinks - underperformed the total category. Those include shelf-stable cranberry cocktail/juice drinks (with a 20.5% increase in dollar sales and a 15.5% uptick in unit sales), shelf-stabled bottled lemon/lime juice (up 23.1% and 20.2%), shelf-stable bottled cider (up 16.7% and 13.3%), shelf-stable “other” fruit juice (up 17.4% and 12.6%) and shelf-stable pineapple juice (up 30.9% and 26.4%). And a number of subcategories here realized double-digit dollar and unit sales gains.